10 Street Name, City Name
Country, Zip Code
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Expat Family Targeted Traffic
Trackable and Targeted Outreach
The following are demographic segments we've derived through government data, our Facebook data, our survey data and from our growing email database.
Note: The segmented data has excluded parents of specific nationalities who are less likely to enroll kids into an English-based international school in Korea, such as Chinese, Japanese, Filipino, Vietnamese, Nepalese, etc. We've worked to derive clearer data segments on expat families in Korea where at least one parent speaks English as a first or second language and comes from North America, Europe, Asia Pacific, the Middle East or South Asia. The omnichannel marketing campaigns we can run for you would be targeting your choice of these segments.
Seoul
Focused: 37,000 - 43,000 expat parents w/ school-aged children (within 10 miles of
Seoul)
Wide: 55,000 - 65,000 expat parents w/
school-aged children (within 25 miles of
Seoul)
Incheon
Focused: 6,000-7,000 expat parents w/ school-aged children (within 10 miles of Incheon)
Wide: 36,000 - 42,000 expat parents w/ school-aged children (within 25 miles of Incheon)
Seongnam
Focused: 17,000 - 20,000 expat parents w/ school-aged children (within 10 miles of Seongnam)
Wide: 41,000 - 48,000 expat parents w/ school-aged children (within 25 miles of Seongnam)
Busan
Focused: 3,500 - 4,000 expat parents w/
school-aged children (within 10 miles of
Busan)
Wide: 5,000 - 6,500 expat parents w/
school-aged children (within 25 miles of
Busan)
Daegu
Focused: 2,800 - 3,300 expat parents w/ school-aged children (within 10 miles of Daegu)
Wide: 3,800 - 4,500 expat parents w/ school-aged children (within 25 miles of Daegu)
Jeju
Focused: 1,200 - 1,500 expat parents w/ school-aged children (within 15 miles of Seogwipo)
Wide: 68,000 - 80,000 expat parents w/ school-aged children (Korea-wide)
Just a Few of Our Solutions for International Schools in Korea
Content Calendar Creation
We work with you on what content needs to be showcased and when. Then we design, get your approval and schedule.
Instagram Growth
In addition to targeted Facebook exposure, we can also organically grow your Instagram followers using our expat hashtag and carousel retargeting strategies.
Reputation Management
We will monitor your brand interactions in our campaigns and the rest of the internet. We'll update you promptly on what needs your attention.
Dashboard Tracking
After the first month, things become more automated where you can just check a visual dashboard to see how things are going. Letting you focus on your school!
Branded Assets
Let us develop your branded asset or you can promote your brand in ours!
Your Brand, Our Content
As we have a long history with diverse experience in publishing expat-oriented content, we can work with you to plan, create and promote your own branded assets, such as PDF guides you can send to prospective parents either moving to your city or we can get even more specific, such as moving to the area within reach of your bus routes.
Localized Parent Support
Your interest in the well-being of the expat families considering or currently attending your school shouldn't stop when the school day ends. Help attract prospective families (and retain current families for longer) by orienting themselves with the surrounding area more through localized parenting resources with branded newsletter marketing.
Promote in Our Content
As we have a lot of expat families in our network throughout Korea, they regularly request for more content suited to their interest. So we are launching family-oriented newsletters for them where you can showcase your school through different ways, such as us creating advertorials for you.
We Also Do Branded Logo Stings!
Aside from putting your brand in front of thousands of expat parents in Korea with school-aged children, we think it's important to do proper and professional branding work for your school to indirectly express its integrity. "Logo stings" are short video clips that are typically used at the beginning or end of PR videos to showcase a brand or organization's logo in a dynamic and memorable way. A well-designed logo sting can help communicate a sense of professionalism and attention to detail, which can be vital for international schools that are seeking to establish themselves as top-quality educational institutions in contrast with other schools the parents may be assessing. This can be also particularly effective for international schools in Korea that want to convey a sense of vibrancy and diversity. Contact us today to learn how your school can track and drive enrollment metrics from this kind of branding work!
